All objects, all phases of culture are alive. They have voices. They speak of their history and interrelatedness. And they are all talking at once!

Lightbeam: A Microcultural Insights and Strategy Consultancy

All consumer decisions and behaviors are grounded in the context of Culture.

In order to understand human behavior, one must shine a light on the unique microcultural realities and nuances that shape consumers’ views of the world.

Lightbeam Communications is an evidence-based strategic consultancy specializing in uncovering hidden truths using microcultural analysis and research methodologies that bring consumers to life.